How to Create Your Author Identity: What Do You Want to Be Known For?
Every successful author, coach, speaker, or thought leader has a clear identity: A message, a purpose, and a recognizable presence that draws people in.
If you want your book to attract readers, clients, or opportunities, you must build an author identity that answers the MOST important branding question:
What do you want to be known for?
In this guide, we’re breaking down how to create an identity that feels aligned, powerful, and memorable.
1. Start With Your Core Message
Your core message is the transformation your book creates.
Ask yourself:
• What problem do I help people solve?
• What truth does my book reveal?
• What emotional shift do I want people to feel?
Your message becomes your brand.
2. Connect Your Book to Your Purpose
Your book is not separate from your brand, it is your brand’s foundation.
Let your chapters guide your content, offers, and visuals.
3. Define Your Tone and Personality
Are you bold? Soft? Encouraging? Playful? Energetic?
Your voice is part of your identity.
It shapes the connection your readers feel with you.
4. Create a Visual Identity
Use colors, fonts, and design style that reflect your message.
The Author Brand Board Template helps you map this out beautifully.
5. Build Brand Consistency Across All Platforms
Readers trust authors who show up consistently and confidently.
Make sure your:
• Social media
• Website
• Email list
• Graphics
• Content
All reflect who you are and what your message is.
Your Author Identity Is the Key to Your Visibility
Your brand tells the world who you are.
Your book tells the world why you’re here.
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Doing Business With Gratitude
A Podcast with Rochele Lawson
People in business always want to know how they can stand out and make a lasting impression with those that they want to do business with. Did you know that it takes 7 to 12 contacts with prospects to actually have them do business with you?
Did you know that you can shorten that time frame and get people clamoring to do business with you by doing a few simple things that make you stand out from the crowd.
Check out what Tina Torres has to say about getting business to come to you in what she calls ‘Doing Business with Gratitude.”
By incorporating just one of her time tested secrets, you will up level your business game and have people clamoring to do business with you instead of you having to chase them around. Stop chasing the business and let the business come to you with Gratitude.
I can’t say enough about how much Tina has helped me break out of the box and move through some of my limiting mindsets around business and around my personal growth!
CHRISTY MILLER, CO-OWNER AND PHOTOGRAPHER @ MNEMOSYNE STUDIO
The Best Sellers
Increased Connectivity = Increased Opportunities
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October 31 @ 10:00 am - 12:00 pm
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Tina Torres coached me through a very doable action plan while providing the accountability I needed to create good habits for myself in only 45 days. Time and money well spent!
SUSIE SHINA, REALTOR, ABR, SRES, CNE, ATLANTA COMMIUNITIES